Grammy nominated musician/producer Roman Rojas

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Studio updates.

Roman's First AICP Award Nomination

I'm thrilled to announce that the commercial for Jet Blue "Piñata" featuring Red Sox star player Big Papi that I co-wrote music for with composers John "Scrapper" Sneider and Adam Elk has been nominated for a 2017 AICP Award. The awards will take place in New York City on June 6th, 2017. Thanks to Storefront Music for making me part of this amazing project!

Jet Blue "Piñata" AICP Awards Shortlist

 

 

"Not Just A Girl"

I'm glad to have worked on the Spanish vocal production and mix for this song for Avon. The Spanish version has not been released just yet, here's the English version. 

Roman Rojas
Bad Art Direction, Bad Photography, Bad Everything=Bad Album Cover

Here's a beautiful collection of some of the oddest album covers I could find online, enjoy the beauty!

Wow!!!

From Wikipedia: 

Sister Rosetta Tharpe (March 20, 1915 – October 9, 1973) was an American singer, songwriter, guitarist and recording artist. A pioneer of mid-20th-century music, she attained popularity in the 1930s and 1940s with her gospel recordings, characterized by a unique mixture of spiritual lyrics and rhythmic accompaniment that was a precursor of rock and roll. She was the first great recording star of gospel music and among the first gospel musicians to appeal to rhythm-and-blues and rock-and-roll audiences, later being referred to as "the original soul sister" and "the godmother of rock and roll".[1][3][4][5][6] She influenced early rock-and-roll musicians, including Little RichardJohnny CashChuck BerryElvis Presley and Jerry Lee Lewis.[5][7][8]

Willing to cross the line between sacred and secular by performing her music of "light" in the "darkness" of nightclubs and concert halls with big bands behind her, Tharpe pushed spiritual music into the mainstream and helped pioneer the rise of pop-gospel, beginning with her 1939 hit "This Train".[1] Her unique music left a lasting mark on more conventional gospel artists, such as Ira Tucker, Sr., of the Dixie Hummingbirds. While she offended some conservative churchgoers with her forays into the pop world, she never left gospel music.

Tharpe's 1944 hit "Down by the Riverside" was selected for the National Recording Registry of the U.S. Library of Congress in 2004, which noted that it "captures her spirited guitar playing and unique vocal style, demonstrating clearly her influence on early rhythm-and-blues performers" and cited her influence on "many gospel, jazz, and rock artists".[9] ("Down by the Riverside" was recorded by Tharpe on December 2, 1948, in New York City, and issued as Decca single 48106.[10]) Her 1945 hit "Strange Things Happening Every Day", recorded in late 1944, featured Tharpe's vocals and electric guitar, with Sammy Price (piano), bass and drums. It was the first gospel record to cross over, hitting no. 2 on the Billboard "race records" chart, the term then used for what later became the R&B chart, in April 1945.[11][12] The recording has been cited as precursor of rock and roll.[7]

Say Hello To The Future Of Performance Products

This is the sort of thing I've been dreaming of applied to the studio, in this case is being sold for DJ's but there are different templates to accommodate any DAW. The Emulator ELITE product line has been designed for all performers in mind. Here's their site if you want to find out more. Touch Innovations.  

I Met a Guy Named Elliott at a Party and Had No Idea Who He Was

I was invited to a birthday party a couple of years ago. I was having a good time, talking to people, having a drink when my friend came over and said, "I want to introduce you to a friend of mine that's a photographer" I said, "Sure! Let's meet your friend". My friend introduces me to a man by the name of Elliott Erwitt, we shook hands and casually talked for a bit, I said good bye to Elliott and walked away.  I was totally oblivious as to who this man was. When I got home I googled him to see if I could find any of his work, to my surprise I found some of these images below: 

When I saw the level of this man's work I realized that I had met one photography's greatest artists! And not only that, i met someone who had been at the very center of some of the most iconic moments of the 20th century.

 

 Had I known who he was I would have talked to him and asked him a million questions, about Marilyn, Kennedy, Nixon and many of the other historical figures in his pictures, I'm sure he must have some incredible stories. 

Oh well, until the next party, maybe I'll run into Elliott again. 

RR

The UN Puts the Rich and Powerful In Someone Else's Shoes
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For some of my friends that think that virtual reality is only for gaming.

The United Nations has teamed up with content creators to make a series of short documentary films made in collaboration with VR video app Vrse and filmaker Chris Milk and VICE. One of these short films is Waves Of Grace , a short film about the recovery process from the Ebola epidemic in Liberia. 

Through the VR experience the United Nations hopes to bring the rich and powerful as close as possible to what it would be like to be in a foreign country and in a very difficult situation different from their own.

If you'd like to find out more here's an article from Motherboard about the UN's initiative. 

These are of the many ways that VR will transform our world. 

 

 

Waiting For The VR Recording Studio

I'm dreaming of the day when we'll be able to have sessions in virtual reality, that day is a little bit closer today thanks to solo developer Logan Olson and his VR studio Sound Stage.

Sound Stage is a music instrument sandbox built specifically for room-scale virtual reality. For professional DJ's or hobbyists who want to have fun in a virtual world. 

As a heavy user of Protools, Logic and Live I can't wait to see the integration of VR into their software. 

RR

 

 

Pokemon Go Apocalypse!!!!
May you live in interesting times

 

As some of you may know I'm obsessed with technology and how it will affect us in our daily lives, the way we think, the way we work, the way we do absolutely everything. 

Imagine for a moment if you could describe to somebody from the 1800's the world that we live in today, how people are going crazy over a game called Pokemon Go. How would you describe to that person our tech driven society so that they would understand? It would be next to impossible, if they could peek into our time they would think we've gone insane! It's already hard enough for some people in today's world to understand what's going on with technology.  People in different eras have different perceptions of reality, of experiencing life according to their time and place in the world. Now technology is about to push us into uncharted territory as never before, into a new era. 

The new augmented reality game Pokemon Go is a perfect example of this new paradigm, how it affects the users, how people can literally fall off cliffs and almost die in the process of playing this game as you'll see on the CNN story bellow.  Imagine for a moment a parallel universe where the whole world goes insane while playing Pokemon Go , society breaks down, people don't go to work, kids don't go to school, cats and dogs living together! (As the world renowned Dr. Egon Spengler PhD would say) The world as we know it would cease to exist! Even though a Pokemon Go apocalypse is unlikely to happen any time soon we are beginning to see early signs of the effects technology will have on our world. 

RR

Working with comedian/actor/director Eugenio Dervez

I got to work on a super fun new music project for Walmart with Mexican comedian, director and actor Eugenio Derbez.  We had the session at LA’s legendary The Village Recording Studios. I arranged and produced a version of the Xmas song "Deck The Halls" in Spanish for Eugenio to sing. We also produced another version of "We Wish You A Merry Xmas" for the Walmart campaign. I'm very grateful to all the folks at Duotone Audio NYC for bringing me into this project.